Licensed Esthetician · Bridal Makeup

Wedding-day glow that lasts from your first look to your last dance.

Skin-first makeup for weddings and events across Upstate NY. Built to photograph true in window light and flash alike.

In the chair.

Your wedding morning should be filled with excitement, not stress. From the moment I arrive, my goal is to create a calm, welcoming experience where you can relax, feel taken care of, and simply enjoy getting ready.

No heavy, powdery finish under the ceremony lights. No mid-reception touch-up panic. Just makeup that stays put through happy tears, first dances, and every hug in between. And skin that still feels like skin.

Shelby, the licensed esthetician and bridal makeup artist behind Glow Charm, seated and smiling

Meet the artist

Hi, I’m Shelby.

I’ve been a licensed esthetician and makeup artist for over 10 years, working with clients across Saratoga Springs, the Capital Region, and the Catskills. I believe healthy skin is the true foundation of beautiful makeup. My skin-first approach creates timeless, natural-looking makeup that feels lightweight, photographs beautifully, and still looks like you.

When I’m not packing up my makeup kit or treating clients at the spa, you’ll probably find me chasing my daughter around, spending time with my husband and our two dogs, or finding a reason to listen to Taylor Swift (again). I’m also proudly vegan, which is why every product in my kit is cruelty-free.

One of my favorite parts of this job is the happy chaos of a wedding morning. The excitement, the laughter, the music, and all the little moments before you say “I do.” From the moment you sit in my chair, every step is intentional. This is a collaboration, so if something doesn’t feel like you, tell me! I promise you won’t hurt my feelings. My goal is for you to look in the mirror and feel like the most confident version of yourself.

I can’t wait to celebrate with you.

Licensed Esthetician · 10+ years

Real clients

In their words

“Shelby was an absolute dream to work with. Her communication and energy kept the nerves calm for me and for my entire bridal party. She was so intentional about making sure my bridal glam felt natural and true to me, so I could feel like myself on my big day. I cannot recommend her enough.”

Brianna
Franklin Plaza Ballroom, Troy

“Shelby is my long-time esthetician and the only expert I trust when I need a makeup artist. She is fantastic at balancing the desired look with my facial features, skin type, and the most complementary colors. I feel so pretty and glowy when she’s done, and my makeup lasts for hours.”

Mariam
Skincare and Makeup Client, Saratoga Springs

“Shelby is so calm and positive, and her energy made getting ready on my wedding day feel relaxed and fun. She works fast but I never felt rushed. I still think about how good my wedding makeup was. I looked like the best version of myself, and it lasted all day and night. If you’re getting married, book her. You won’t regret it.”

Ali
Littlefield, Brooklyn

Free download

The glow starts 30 days before the makeup.

My free Bridal Skin Prep Guide: the exact five-step skin timeline I give every Glow Charm bride for the 30 days before her wedding. Camera-ready skin starts here.

  • A 30-day timeline
  • What to do (and skip)
  • Esthetician-approved